by Casey Demchak | Jun 22, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
First, I want to welcome all of you authors and coaches who’ve joined me recently after purchasing your Write Publish Profit 4.0 program bundle. I’m thrilled to have you in our book marketing copy community. It’s my intention to provide you with as much value and...
by Casey Demchak | May 25, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
The one aspect of a book marketing campaign authors ask me about the most is how to organize and write strong back cover copy – and for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However, moments after...
by Casey Demchak | May 18, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
You’ve put a ton of time into writing your book and now you’re ready to sell a lot of copies, make a positive impact, and gain a loyal legion of fans. You may even envision creating an online course based on your book, which can lead to speaking...
by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Apr 6, 2021 | Blog, Headlines, Persuasive writing tactics
Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week’s post, I shared my “setup and payoff” technique, which creates a tight connection between...
by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
