by Casey Demchak | Apr 13, 2015 | Key Message Copy Platforms
When you write a Key Message Copy Platform for your product or service, the point around which everything revolves is the section you devote to writing about your Unique Selling Proposition (USP). Your USP is the primary competitive benefit your product has that sets...
by Casey Demchak | Mar 15, 2015 | Blog, Key Message Copy Platforms
This week I’m celebrating something special. American Writers & Artists Inc. (AWAI) has launched my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. If you are a...
by Casey Demchak | Mar 10, 2015 | Blog, Key Message Copy Platforms
On March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be a great...
by Casey Demchak | Mar 2, 2015 | Blog, Key Message Copy Platforms
As I noted in my last post, on March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So this...
by Casey Demchak | Feb 24, 2015 | Blog, Key Message Copy Platforms
On March 16, American Writers & Artists Inc. (AWAI) is scheduled to launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be...
by Casey Demchak | May 29, 2014 | Blog, Key Message Copy Platforms
Selling books is all about spreading the word. And to spread the word you need a series of dynamic digital and traditional marketing materials that have a persistent and consistent voice and message (repetition builds reputation!). But you don’t want to write your...
