by Casey Demchak | Sep 14, 2016 | Key Message Copy Platforms
The first time I “saw” the Internet back in the early 90’s, it was no more than a DOS prompt on a green computer screen. “What’s the big deal about this?” I thought. My first view of the Internet coincided with the beginning of my 20+ year copywriting career. The web...
by Casey Demchak | May 2, 2016 | Key Message Copy Platforms
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...
by Casey Demchak | Dec 31, 2015 | Key Message Copy Platforms
In the early days of my marketing career I lived in apartments with roommates, and we always had a dartboard on the wall. There was just something about dartboards and beer that went well together. These days, I probably have six or seven beers a year. But a lesson I...
by Casey Demchak | Dec 17, 2015 | Key Message Copy Platforms
Two weeks ago I detailed why a Core Message Platform should be the first marketing piece you create for your product or service. Last week I provided a nice overview of how to organize and build a Core Message Platform. Today I’m going to highlight the primary...
by Casey Demchak | Dec 10, 2015 | Key Message Copy Platforms
In my last post, I revealed why a Core Message Platform should be the first marketing piece you create for your products, services and books. Today I’m going to provide a quick review of what a Core Message Platform is, and then give you a structure for creating one...
by Casey Demchak | Dec 3, 2015 | Key Message Copy Platforms
It’s a simple fact. When your prospects are presented with inconsistent or muddled marketing messages, they instinctively say, “No,” and move on. However, creating consistent selling statements throughout your marketing materials can be difficult. Especially when...
