by Casey Demchak | Dec 29, 2020 | Blog, Insights and Experiences, Inspiration
This is the week where you, me, and everyone we know is receiving emails about setting big hairy audacious goals for 2021. I love setting goals. However, this has been such a strange year that I’m adding an extra step to my 2021 goal-setting process. You may want to...
by Casey Demchak | Oct 13, 2020 | Blog, Copywriting Techniques, Inspiration
For the last several weeks, I’ve gone into detail about how to write various aspects of your book’s sales pages, eblasts, back cover copy, and Amazon descriptions. I’ve covered how to write headlines, call-to-action lines, benefit-driven bullet...
by Casey Demchak | Jun 16, 2020 | Blog, Insights and Experiences, Inspiration
I hope June is going well for you as the weather warms up and we really swing into summer. If your inbox and newsfeeds look anything like mine, you’re being slammed with messages about who you’re supposed to help and support when it comes to race relations, the...
by Casey Demchak | Apr 7, 2020 | Blog, Insights and Experiences, Inspiration
The COVID-19 situation crisis rolls on, so I want to start by sending you a lot of positive energy. I sincerely hope you and your family are doing well. I believe a lot of good will eventually emerge from this situation if that’s what you choose to focus on. You and I...
by Casey Demchak | Dec 21, 2017 | Inspiration
The Think Big Part For professional coaches and speakers, strong message development is essential to book and online program marketing success. This is kind of a no-brainer. However, equally important to marketing success is your mindset. As a copywriter for coaches,...
by Casey Demchak | Jan 9, 2017 | Inspiration
January is the time for setting marketing and business-growth goals (and personal goals), and it’s also the time to be bombarded by goal setting blogs and articles. Given this, I was hesitant to create this post. But, I believe strongly that mindset means everything....
