by Casey Demchak | May 14, 2019 | Blog, Insights and Experiences
Bonus ideas that make your books too enticing to pass up! In last week’s post, I detailed a book promotion strategy for offering free bonuses to readers as a means of motivating them to buy your book. I write book marketing copy for a lot of authors who are eager to...
by Casey Demchak | Apr 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Write about your audience first – and yourself second The old days of authors being able to write hype-and-sizzle book marketing copy are gone. Forever. This is because readers can smell old-school fluffy sales pitches coming from a mile away, and they just don’t like...
by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
by Casey Demchak | Mar 26, 2019 | Blog, Insights and Experiences, Persuasive writing tactics, Testimonials
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
by Casey Demchak | Mar 12, 2019 | Blog, Copywriting Techniques, Insights and Experiences
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
by Casey Demchak | Jul 7, 2016 | Insights and Experiences
Nearly every week I am asked by up-and-coming freelance marketing pros how to select an industry niche, and do really well in it. So I decided to take a couple weeks off from my usual sales writing secrets, and dig into this important topic. In my previous post, I...
