by Casey Demchak | Jul 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Great book marketing copy revolves around this one key point I’ve written book marketing copy for more than 200 authors and business coaches. What I’ve noticed over the years is that many of them instinctively want to begin their marketing copy by describing what...
by Casey Demchak | Jun 25, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Key Message Copy Platforms, Persuasive writing tactics
Never overlook this essential ingredient! When writing book marketing copy for authors and coaches, I do everything I can to avoid using clichés. So I’m a little nervous about using the term “secret sauce” in this post. But I think it applies. When I was a...
by Casey Demchak | Jun 11, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Never skip this step when revising your copy! The one common thread that runs through all the book marketing copy projects I’ve done for authors is that I’ve never dared show them the first drafts I’ve written of their promotional materials. Now, I think my first...
by Casey Demchak | Jun 4, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
How “catchy” does your messaging need to be? Like all of us, the authors for whom I write book marketing copy have spent their lives being bombarded by zippy and clever Madison-Avenue-style advertising campaigns. This has given many of them the impression...
by Casey Demchak | May 28, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never fall victim to this trap! I love writing book marketing copy for enthusiastic authors who want to reach a lot of people and make an impact in the world. However, I always keep an eye out to make sure the authors with whom I work are not lured into a complacency...
by Casey Demchak | May 21, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Answer them with depth and detail and you’re on your way! I’ve written effective book marketing copy for nearly 200 hundred authors. All of these projects have had exactly one thing in common: I’ve interviewed every author and asked the same five questions before I...
