by Casey Demchak | Oct 29, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Be someone your audience can relate to Social proof is an important element every author and business coach should blend into the marketing copy they create for their books and online programs. In the world of book promotion, social proof is a must! And, it typically...
by Casey Demchak | Oct 8, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never try to be all things to all people Every author and business coach for whom I write wants to sell as many books and online programs as possible. I don’t blame them. However, when promoting their books they often make the mistake of trying to write marketing copy...
by Casey Demchak | Sep 10, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Attach your book promotion to news and cultural events When I create book marketing copy for authors and business coaches there are always a few overarching points I emphasize in our strategy sessions. One of these points is that the ultimate goal of strong book...
by Casey Demchak | Sep 3, 2019 | Author Platform, Blog, Insights and Experiences, Marketing Platform, Persuasive writing tactics
Leverage this simple plan for gaining more fans When I write book marketing copy for authors and business coaches, our conversations always involve a discussion about the importance of having a solid author platform. In a nutshell, your platform is your visibility as...
by Casey Demchak | Aug 27, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Always tell your audience what to do next! Over the years I’ve written marketing copy for dozens of authors and business coaches who had enough confidence to write their books. However, along the way I’ve found that many authors are reluctant to ask people to...
by Casey Demchak | Jul 23, 2019 | Blog, Copywriting Techniques, Headlines, Insights and Experiences, Persuasive writing tactics
Discover how to keep them crisp, tight, and action packed! When I write book marketing copy for authors or marketing content for business coaches, there are a few areas where I really focus my time and attention. Two of those areas are headlines and bullet points....
