Posts by Casey Demchak

“When Should I Write My Book Marketing Copy?”

by Casey Demchak | Dec 8, 2020 | Blog, Copywriting Techniques, Insights and Experiences

This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. “Hey Casey, when is the best time to write my book marketing copy?” I have definite opinions about the best time to write your book...

3 Reasons Why Strong Book Marketing Copy Is Crucial

by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics

I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...

Master the Bestseller Marketing Mindset In 4 Steps

by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics

For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...

Make Some Time to Be a Hero for YOU!

by Casey Demchak | Jun 16, 2020 | Blog, Insights and Experiences, Inspiration

I hope June is going well for you as the weather warms up and we really swing into summer. If your inbox and newsfeeds look anything like mine, you’re being slammed with messages about who you’re supposed to help and support when it comes to race relations, the...

Establish and Stick with YOUR Marketing Voice

by Casey Demchak | May 19, 2020 | Blog, Insights and Experiences

In my last two posts, I discussed what you can do as an author to make writing “sales copy” for your book feel less like a sales pitch and more like a chat between two good friends. First, I covered how your marketing copy should feel like a conversation...

Marketing Copy: Teasing vs Giving Over-the-Top Value

by Casey Demchak | Apr 14, 2020 | Blog, Copywriting Techniques, Insights and Experiences

I hope you and your loved ones are staying safe and sound during this COVID-19 crisis. If you’re like me, you’re getting used to it (for better or worse), and you’re using the time to get a lot of stuff done. As an author/online entrepreneur, it certainly is a good...