by Casey Demchak | Mar 9, 2021 | Insights and Experiences
Over the years, I’ve helped nearly 200 authors write marketing copy for their books. I’ve noticed that many of them barrel ahead even when they’re not sure of all the steps involved with publishing and marketing their books. These are authors who...
by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
by Casey Demchak | Feb 2, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
by Casey Demchak | Jan 12, 2021 | Blog, Copywriting Techniques, Insights and Experiences
Last week I told you how to get your marketing motor fired up by pledging to do whatever is necessary to create strong book promotion copy. I also urged you to commit to being your book’s most enthusiastic promoter. This week I continue my back-to-basics series...
by Casey Demchak | Jan 5, 2021 | Blog, Insights and Experiences
A few weeks ago, I created a video post on the best time to write your book marketing copy. A couple of authors emailed me and asked me to take it a step further and provide some tips on the best way to get started with their book marketing copy process. This inspired...
by Casey Demchak | Dec 29, 2020 | Blog, Insights and Experiences, Inspiration
This is the week where you, me, and everyone we know is receiving emails about setting big hairy audacious goals for 2021. I love setting goals. However, this has been such a strange year that I’m adding an extra step to my 2021 goal-setting process. You may want to...
