by Casey Demchak | Jun 15, 2015 | Headlines
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
by Casey Demchak | Nov 23, 2014 | Blog, Headlines
As I always say, the easiest way to improve any marketing piece is to create a better headline. That’s how you compel people to read your body copy. There are a lot of quick and easy headline types that I love to use, but in this post I want to focus on my “3 Secrets...
by Casey Demchak | Oct 21, 2014 | Blog, Headlines
It’s a simple fact. If there is one single thing you can do to improve the quality of your existing marketing materials—it would be to write better headlines. Make no doubt about it. Headlines are the most valuable real estate in sales writing. Because if your...
by Casey Demchak | Mar 8, 2013 | Blog, Headlines
The easiest way to improve any medical marketing piece is to create better headlines. When you need to come up with a great headline quickly, these three strategic tips will help you get what you need in a hurry. #1 Remember that great headlines can be very simple...
by Casey Demchak | Mar 2, 2013 | Blog, Headlines
Without a doubt the most valuable real estate in medical copywriting writing is the space in your marketing materials where you include your product and company tag lines and the headlines that appear above your body copy. The first thing prospects do when they look...
