Posts by Casey Demchak

“When Should I Write My Book Marketing Copy?”

by Casey Demchak | Dec 8, 2020 | Blog, Copywriting Techniques, Insights and Experiences

This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. “Hey Casey, when is the best time to write my book marketing copy?” I have definite opinions about the best time to write your book...

3 Reasons Why Strong Book Marketing Copy Is Crucial

by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics

I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...

Master the Bestseller Marketing Mindset In 4 Steps

by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics

For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...

3 More Book Marketing Copy Editing Secrets

by Casey Demchak | Nov 10, 2020 | Blog, Copywriting Techniques

Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you. Don’t get freaked out by writer’s block. It doesn’t exist. Be conversational and authentically YOU. Make your copy “at-a-glance” friendly. Write bullet points...

3 Editing Secrets That Sharpen Your Book Marketing Copy

by Casey Demchak | Nov 3, 2020 | Blog, Copywriting Techniques

Last week I revealed three must-know book marketing copy revision tips, and this week I’m rolling out three more for you. If you want to write engaging ad copy for your book or other promotional content such as back cover copy, Amazon descriptions, web pages and...

3 Big Book Marketing Copy Revision Secrets

by Casey Demchak | Oct 27, 2020 | Blog, Copywriting Techniques

For the last several weeks I’ve shared a lot of insights with you about how to write strong book promotion copy for your back cover, website sales page, Amazon description, and more. Now for the next few weeks I’m going to reveal several secrets to revising and...