by Casey Demchak | May 28, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never fall victim to this trap! I love writing book marketing copy for enthusiastic authors who want to reach a lot of people and make an impact in the world. However, I always keep an eye out to make sure the authors with whom I work are not lured into a complacency...
by Casey Demchak | May 21, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Answer them with depth and detail and you’re on your way! I’ve written effective book marketing copy for nearly 200 hundred authors. All of these projects have had exactly one thing in common: I’ve interviewed every author and asked the same five questions before I...
by Casey Demchak | May 7, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Increase sales by offering special bonuses for a limited time When I write core marketing messages for authors, I am always asked if I know any book marketing strategies that can be used to increase sales. This week’s post is about one of the strategies I always share...
by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tactics
Maintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
by Casey Demchak | Apr 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Write about your audience first – and yourself second The old days of authors being able to write hype-and-sizzle book marketing copy are gone. Forever. This is because readers can smell old-school fluffy sales pitches coming from a mile away, and they just don’t like...
by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
