by Casey Demchak | Jun 22, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
First, I want to welcome all of you authors and coaches who’ve joined me recently after purchasing your Write Publish Profit 4.0 program bundle. I’m thrilled to have you in our book marketing copy community. It’s my intention to provide you with as much value and...
by Casey Demchak | May 25, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
The one aspect of a book marketing campaign authors ask me about the most is how to organize and write strong back cover copy – and for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However, moments after...
by Casey Demchak | May 18, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
You’ve put a ton of time into writing your book and now you’re ready to sell a lot of copies, make a positive impact, and gain a loyal legion of fans. You may even envision creating an online course based on your book, which can lead to speaking...
by Casey Demchak | May 11, 2021 | Blog, Copywriting Techniques, Insights and Experiences
Over the last several years I’ve worked on book marketing copy for over 100 authors. You’d think by now I’d have all the steps to writing effective book promotion copy down pat. But as I complete each project I always find myself asking …...
by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Apr 13, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
