Today I want to focus on a direct response sales writing secret that is often overlooked. It’s called “selling the savings” or “selling the value.” 
This is an ideal way to sell B2B consulting services, books, coaching programs, and other products where you can combine bonus giveaways with a limited-time offer.
When I create a Core Message Platform for an information product or consulting program, I always make it a point to include a value demonstration section where I use this technique.
By doing so it provides my clients with strong, persuasive sales copy that can be used when their goal is to have prospects reach for their wallets and buy.
When you write an effective value demonstration, it should make prospects feel they’re receiving tremendous value when compared to what they’re actually paying.
Using this technique is typically done at the tail end of an extended sales page—after you’ve already given a detailed rundown of a product’s primary value and benefits.
So it’s a strategy you use to really wrap things up and close the deal.
The best way to illustrate this copywriting tool is to get right into a detailed example I’ve put together for you. It’s for a fictitious product that would be offered by a business coach.
Again, this copy would come at the latter end of a sales letter, after I’ve already given a nice overview of the product and its benefits.
EXAMPLE
Order by April 30, 2016, and Receive $150 in SAVINGS and FREE BONUSES!
There’s no doubt about it. The world is changing. Working for someone else offers less security than ever before.
Landing Your First Three Clients is a dynamic program that shows you step-by-step how to take control of your destiny, and live the life of an in-demand consultant.
Now, you could work with me during one-on-one coaching sessions to learn everything I’m going to teach you in, Landing Your First Three Clients.
However, that would cost you at least $2,000—and you wouldn’t have lifetime access to the audio resources you receive with, Landing Your First Three Clients.
But I want you to HAVE IT ALL, and learn everything I know for a lot less than $2,000.
So here’s what I’m going to do to make it as easy as possible to put my proven business-building secrets into your hands today.
Instead of $2,000 or more, I want to deliver it all to you for only $197.
That’s a great deal!
But, since you’re one of the first people to invest in Landing Your First Three Clients, I want to make it even easier. So, if you…
…Order Landing Your First Three Clients by April 30, 2016, and you’ll pay the low price of ONLY $147.
That’s an INSTANT SAVINGS OF $50!
PLUS, you’ll receive my FREE BONUS BUNDLE of Special Reports. (A $100 Value!)
- The Right Way to Build Lasting Business Relationships
- Get Great Testimonials in 4 Easy Steps
- How to Ask for and Get a Continual Flow of Referrals
This pops your SAVINGS up to $150!
And again, when you consider it would cost you more than $2,000 for one-on-one coaching sessions to learn all of the proven techniques I’ve loaded into, Landing Your First Three Clients…
…Your overall SAVINGS soars WAY BEYOND your minimal investment!
So ORDER RIGHT NOW and take advantage of this LIMITED-TIME special offer.
ORDER NOW!
Please leave a comment! If you got a knowledge boost from this post I encourage you to share it with your crowd!
For more persuasive marketing content secrets, sign up for my free sales writing updates. You’ll also receive my free special report on how to develop Core Message Platforms.