by Casey Demchak | Aug 11, 2020 | Blog, Persuasive writing tactics
In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
by Casey Demchak | Jul 28, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
by Casey Demchak | Jul 21, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In recent posts I’ve focused on the elements involved in writing conversational sales copy for your book marketing campaign. I also introduced you to a simple 9-step formula you can follow to write sales pages, eblasts, back cover copy, and other marketing content for...
by Casey Demchak | Jul 7, 2020 | Blog, Headlines
For the last several weeks I’ve focused on the elements involved in writing sales copy for your books that have the same tone as a casual conversation between you and a potential reader. No hype. No fluff. No razzle-dazzle. In my last post I introduced you to a basic...
by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
