by Casey Demchak | Jan 26, 2021 | Blog, Copywriting Techniques
I want to start this week’s post with some breaking career news. I’m pleased to announce that I am now part of Jeff Walker’s Product Launch Formula marketing team. My official title on the team is … you guessed it – copywriter. I am a big fan...
by Casey Demchak | Jan 12, 2021 | Blog, Copywriting Techniques, Insights and Experiences
Last week I told you how to get your marketing motor fired up by pledging to do whatever is necessary to create strong book promotion copy. I also urged you to commit to being your book’s most enthusiastic promoter. This week I continue my back-to-basics series...
by Casey Demchak | Jan 5, 2021 | Blog, Insights and Experiences
A few weeks ago, I created a video post on the best time to write your book marketing copy. A couple of authors emailed me and asked me to take it a step further and provide some tips on the best way to get started with their book marketing copy process. This inspired...
by Casey Demchak | Dec 29, 2020 | Blog, Insights and Experiences, Inspiration
This is the week where you, me, and everyone we know is receiving emails about setting big hairy audacious goals for 2021. I love setting goals. However, this has been such a strange year that I’m adding an extra step to my 2021 goal-setting process. You may want to...
by Casey Demchak | Dec 8, 2020 | Blog, Copywriting Techniques, Insights and Experiences
This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. “Hey Casey, when is the best time to write my book marketing copy?” I have definite opinions about the best time to write your book...
