by Casey Demchak | Aug 27, 2014 | Blog, Copywriting Techniques
This is an important inside secret I like to bounce back to from time to time because it’s really simple and powerful. If you’re an author, speaker, coach or marketing pro—you need to generate a lot of marketing content to keep your message in front of your crowd....
by Casey Demchak | Aug 27, 2014 | Blog, Inspiration
Are confident people confident because they have succeeded? Or, do people become successful because they are already confident? The easiest way to put yourself in a positive frame of mind each day is to feel and act as if you have already achieved your goals. This may...
by Casey Demchak | Aug 19, 2014 | Blog, Copywriting Techniques
It’s always an advantage to have a nice benefit-driven tagline that people automatically link to your business or information product. Sub-titles for books are basically taglines, so the tips I’m about to bust out apply equally to authors too. When you develop...
by Casey Demchak | Aug 19, 2014 | Blog, Inspiration
There is no doubt in my mind that three big keys to success are setting your intentions; believing you deserve success; and taking a lot of inspired actions. Even with this passion fueling you, it can sometimes be hard to feel this way every day. However, if you can...
by Casey Demchak | Aug 13, 2014 | Blog, Copywriting Techniques
The days of using hype and fluff in your marketing content are dead. Forever. It’s natural to want to add a little sizzle and hype to your content, especially when you truly believe in the product or service about which you’re writing. This is understandable because...
