by Casey Demchak | Oct 28, 2014 | Blog, Copywriting Techniques
I’ve always enjoyed writing my marketing content in a witty, conversational tone. It’s just my style and I think it makes my writing more engaging and down to earth. Writing in a conversational tone means that from time to time I use sentence fragments, split...
by Casey Demchak | Oct 21, 2014 | Blog, Headlines
It’s a simple fact. If there is one single thing you can do to improve the quality of your existing marketing materials—it would be to write better headlines. Make no doubt about it. Headlines are the most valuable real estate in sales writing. Because if your...
by Casey Demchak | Oct 13, 2014 | Blog, Testimonials
When it comes to selling a book or a product, testimonials from respected industry experts are pure gold for your marketing campaign. Here are five simple steps you can follow to keep testimonials flowing into your business like a river. STEP 1 Always keep your eye...
by Casey Demchak | Oct 8, 2014 | Blog, Copywriting Techniques
Before I write promotional content for a book or information product, I always conduct an interview with the author/speaker/coach who has written the book or created the product. They are always very excited to tell me what their book/product is about. However, I...
by Casey Demchak | Sep 24, 2014 | Blog, Copywriting Techniques
When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on your web site sales...
