by Casey Demchak | Dec 10, 2014 | Blog, SEO
Search Engine Optimization (SEO) plays an important role in driving traffic to your website. A big part of your SEO effort is incorporating keywords into your website sales copy. SEO strategies and tactics change almost weekly. However, as a nice little holiday gift I...
by Casey Demchak | Nov 30, 2014 | Blog, Copy Heavy
The great debate rages on. Should your marketing content be copy heavy or copy light? Should your web pages be long and detailed—or short, simple and sweet? Some people swear the days of long sales copy have died and gone away because nobody reads anymore (which...
by Casey Demchak | Nov 23, 2014 | Blog, Headlines
As I always say, the easiest way to improve any marketing piece is to create a better headline. That’s how you compel people to read your body copy. There are a lot of quick and easy headline types that I love to use, but in this post I want to focus on my “3 Secrets...
by Casey Demchak | Nov 18, 2014 | Blog, Testimonials
Several weeks ago I wrote a post titled, 5 Steps to Collecting Killer Testimonials. Step 4 of the process centered on the idea that in some cases it is perfectly acceptable to write your own testimonials. Today I want to detail how you go about doing this. First, a...
by Casey Demchak | Nov 12, 2014 | Blog, Copywriting Techniques
It’s always worth looping back to this essential point from time to time. When writing sales copy for your book or product, avoid being fancy and cute with your sales writing. And never try to impress people with how many big words you know. Even heavy readers with...
