by Casey Demchak | Mar 2, 2015 | Blog, Key Message Copy Platforms
As I noted in my last post, on March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So this...
by Casey Demchak | Feb 24, 2015 | Blog, Key Message Copy Platforms
On March 16, American Writers & Artists Inc. (AWAI) is scheduled to launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be...
by Casey Demchak | Feb 17, 2015 | Blog, Persuasive writing tactics
When I write sales copy that includes a strong special offer of some kind, my first instinct is to see if I can “sell the savings.” This technique is called a value demonstration, and it’s a great way to show prospects that you are providing them with over-the-top...
by Casey Demchak | Feb 9, 2015 | Blog, Video Scripts
In the final segment of my three-part series on writing effective video scripts, I am going to focus on how to leverage the sensory-rich tools you have with video that can engage your prospects on a deeper, emotional level. The key is to plan ahead and incorporate...
by Casey Demchak | Feb 4, 2015 | Blog, Video Scripts
This week’s secrets to writing better video scripts focus on structure, which is often overlooked for some crazy reason. Remember, a poorly planned script will doom a video before you even turn on the camera. In a nutshell, you want to structure video scripts like...
