by Casey Demchak | May 14, 2015 | Copywriting Techniques
If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects to dive in and...
by Casey Demchak | May 7, 2015 | Testimonials
Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. In my last post I revealed the first three steps in my five-step formula. This week I’m rolling...
by Casey Demchak | Apr 21, 2015 | Testimonials
There is no doubt about it. Testimonials from respected industry experts are magic for your marketing campaigns. And they are a great way to continually build your credibility. In this post I reveal three proven techniques that make it much easier to acquire...
by Casey Demchak | Apr 13, 2015 | Key Message Copy Platforms
When you write a Key Message Copy Platform for your product or service, the point around which everything revolves is the section you devote to writing about your Unique Selling Proposition (USP). Your USP is the primary competitive benefit your product has that sets...
by Casey Demchak | Apr 7, 2015 | Copywriting Techniques
Last week I wrote about the importance of including a tight summary of how your product works in your Copy Platform. Equally important is writing a lively product description you can use in various promotional pieces throughout your marketing cycle. Think of this...
