by Casey Demchak | Jun 27, 2015 | Copywriting Techniques
My favorite movie is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response...
by Casey Demchak | Jun 15, 2015 | Headlines
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
by Casey Demchak | Jun 4, 2015 | Insights and Experiences
I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this new personal project into my...
by Casey Demchak | May 28, 2015 | Inspiration
About a year ago I wrote a post about how much I enjoyed a book called, The Miracle Morning, by keynote speaker and Hall of Fame business achiever, Hal Elrod. I discussed how for most of my life I had been a big-time night owl, but slowly became disenchanted with the...
by Casey Demchak | May 20, 2015 | Copywriting Techniques
Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest change in sales writing over the last five years?” My answer is always simple: “Copywriting has shifted from being a one-way monologue from companies to prospects, to being a two-way...
