by Casey Demchak | Aug 12, 2015 | Copywriting Techniques
Thought I’d take a break from providing my usual persuasive sales writing tips to cover a few funky word things that can trip you up when writing marketing content. Here are three of the more common funky word usage issues that pop up for marketing pros when writing...
by Casey Demchak | Aug 3, 2015 | Medical Device Descriptions
There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants. In...
by Casey Demchak | Jul 26, 2015 | Video Scripts
Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
by Casey Demchak | Jul 26, 2015 | Medical Device Descriptions
The challenges that come with writing persuasive medical marketing copy are numerous. Every word you write must be factual and really mean something. Why? Because today’s medical marketing materials are under intense scrutiny from the U.S. Food & Drug...
by Casey Demchak | Jul 12, 2015 | Video Scripts
Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them! If you have a direct response landing page dedicated to your product or service,...
