by Casey Demchak | Oct 28, 2015 | Copywriting Techniques
There’s no getting around it. If you want to be seen as an industry thought leader, or even a serious marketing professional, you have to actively engage people through social media, and you need to have a blog that churns out compelling content on a consistent...
by Casey Demchak | Oct 13, 2015 | Headlines
You work hard on every word of your sales copy. But here’s a cold hard truth. Most people will only skim it before they decide if they want to read it. This may not seem fair. But that’s the way it is. However, here is a proven copywriting strategy that will help you...
by Casey Demchak | Sep 30, 2015 | Copywriting Techniques
It’s pretty much a universal truth. We all want to be “in the know.” We want to feel like “insiders,” and we all have a fascination with going “behind the scenes” to get the skinny or the scoop. Well, your prospects are no different. So leverage this in your direct...
by Casey Demchak | Sep 7, 2015 | Copywriting Techniques
Great, you’ve written a strong sales letter or landing page for your product or service that you’re hoping will move your prospects to take action and buy. To get the process rolling you may have added a dynamic call to action that includes a limited-time special...
by Casey Demchak | Aug 25, 2015 | Copywriting Techniques
With very few exceptions, every successful piece of direct response sales writing I’ve ever seen is built around a special offer. The most powerful special offers urge you to take immediate action. This is done by setting a time limit on the offer. The strategy is...
