by Casey Demchak | Feb 18, 2016 | Headlines
As a busy B2B copywriter who works five days a week on Core Message Platforms, I get a lot of questions about marketing from clients and colleagues. By far, the number one question I get is this: “What’s the quickest thing I can do to improve my existing marketing...
by Casey Demchak | Feb 4, 2016 | Copywriting Techniques
Although I keep track of current events, I don’t consider myself a real political guy. However, during this election season I am certain I’ve discovered one thing conservatives and liberals have in common. Before they read marketing copy, they give it a glance and a...
by Casey Demchak | Jan 21, 2016 | Copywriting Techniques
Say goodbye to them forever. Whether you’re writing B2B, B2C or any other marketing content, the days of hype and fluff sales copy are over. Prospects can smell marketing B.S. a mile away, and it puts a really bitter taste in their mouths. If they get even a whiff of...
by Casey Demchak | Jan 7, 2016 | Headlines
It’s a step I never miss. When I write Core Message Platforms for my clients, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline people automatically link to your business,...
by Casey Demchak | Dec 31, 2015 | Key Message Copy Platforms
In the early days of my marketing career I lived in apartments with roommates, and we always had a dartboard on the wall. There was just something about dartboards and beer that went well together. These days, I probably have six or seven beers a year. But a lesson I...
