by Casey Demchak | Jun 29, 2016 | Insights and Experiences
Imagine. Living the life of an in-demand freelance writer, designer, or marketing consultant who is well paid and highly respected. Shaping your own schedule. Working at home. Giving yourself permission to take vacations when you want. Now take it one step further...
by Casey Demchak | Jun 8, 2016 | Testimonials
Testimonials from industry experts can be rocket fuel for your marketing campaigns. That’s why you should always have a repeatable system in place for collecting them. In my last post, I revealed the first three of my five proven steps for getting great testimonials....
by Casey Demchak | May 25, 2016 | Testimonials
Business coaches and B2B marketing pros have one definite thing in common. They benefit greatly when they can reel in strong testimonials from respected industry experts. In fact, great testimonials can be pure gold for any marketing campaign. When I create Core...
by Casey Demchak | May 16, 2016 | Copywriting Techniques
If you want to grab and engage your prospects, your sales copy must be written in a concise style that is at-a-glance-friendly to the eye. A liberal use of headlines, subheads, short paragraphs, and bullet points is a great way to do this. Bottom line, you want to...
by Casey Demchak | May 2, 2016 | Key Message Copy Platforms
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...
