by Casey Demchak | Nov 17, 2016 | Key Message Copy Platforms
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
by Casey Demchak | Nov 2, 2016 | Copywriting Techniques
It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever. I’m referring to the section I...
by Casey Demchak | Oct 17, 2016 | Key Message Copy Platforms
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
by Casey Demchak | Sep 29, 2016 | Key Message Copy Platforms
In my previous post, I made the case for why solid core message development is essential to the creation of your product’s identity, and to the success of every marketing campaign you execute for your product or service. I also revealed why a Core Message Platform™...
by Casey Demchak | Sep 14, 2016 | Key Message Copy Platforms
The first time I “saw” the Internet back in the early 90’s, it was no more than a DOS prompt on a green computer screen. “What’s the big deal about this?” I thought. My first view of the Internet coincided with the beginning of my 20+ year copywriting career. The web...
