by Casey Demchak | May 14, 2017 | Copywriting Techniques
Handy-dandy toolkits are fun. Especially when they’re affordable and filled with copywriting secrets that can help you market your books or information products. So, I made a copywriting toolkit for coaches and authors that’s packed with 86 pages of step-by-step...
by Casey Demchak | May 2, 2017 | Copywriting Techniques
Start with a “hook.” And the best hook is a strong benefit statement that centers on the key takeaway people will gain from your book, program, or information product. Boom! How I just began this post is how you begin a 30-second pitch (or “elevator pitch”). You jump...
by Casey Demchak | Apr 25, 2017 | Copywriting Techniques
When writing marketing copy for coaches, speakers, and authors, I am often asked about the importance of writing catchy slogans for books and online programs. Slogans are an important part of strategic message development. However, sometimes it’s necessary to create...
by Casey Demchak | Mar 30, 2017 | Headlines
When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines. In fact, headline development is the most important aspect of strong...
by Casey Demchak | Mar 9, 2017 | Copywriting Techniques
It’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
