by Casey Demchak | Feb 18, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Illicit positive emotional reactions in your prospect’s mind In my last post, I introduced you to the technique of blending mental triggers into your book marketing copy. I stressed that using mental triggers gives you the ability to create positive emotional...
by Casey Demchak | Feb 4, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Part 1 – Create positive emotional reactions in your prospect’s mind As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd. So this week I’m going to start a...
by Casey Demchak | Jan 28, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...
by Casey Demchak | Jan 21, 2020 | Blog, Copywriting Techniques
Good timing is everything! Over the last eight years I’ve written the marketing copy for nearly 40 books that have become bestsellers. During this journey there have been numerous authors who have asked me one particular question over and over again. It’s a real basic...
by Casey Demchak | Jan 7, 2020 | Blog, Copywriting Techniques, Marketing Platform
Repetition builds reputation I’m going to begin the new year by focusing on a fundamental copywriting strategy that should be the centerpiece of your book marketing campaign. This core strategy applies equally if you’re going to launch an online program. You’ve heard...
