Last week I revealed three must-know book marketing copy revision tips, and this week I’m rolling out three more for you.
If you want to write engaging ad copy for your book or other promotional content such as back cover copy, Amazon descriptions, web pages and e-blasts, you have to master the revision process.
As I said in my last post, if you want to craft dynamic promotional copy that sells more books, editing and revising is where the “magic” happens.
I know I say this a lot, but it can never be said enough: Good writing is rewriting, and great writing is rewriting some more!
Always remember that if you have the talent and skill to write a high-quality book, you can definitely write strong book marketing copy.
You just need to know the tips, insights, and secrets that have helped me write the marketing copy for over three dozen bestselling books.
You can definitely do this. It’s not rocket science.
In this week’s video, I share two editing tips you can use to give your book marketing copy a sharp professional edge. I also explain the hidden benefits of reading your copy out loud before you declare it “done.”
Put these tips to use when you’re refining your book promotion materials and you’ll feel much more confident about marketing your book!
To learn three secrets to crafting sharper promotional copy,
watch this week’s Book Marketing Copy Quick Tip video.
Keep Your Book Marketing Copy Bullets Tight
In this week’s video, I provide in-depth insight into three more book marketing copy revision secrets, so I encourage you to watch it.
Here is a summary of what you’ll hear me discuss.
Make sure your benefit-driven bullet points are tight and concise and flow smoothly from your lead-in sentence. Here is an example of sharp, action-oriented bullet points that I wrote for Martin Leifeld’s book, Five Minutes for Fundraising.
Five Minutes for Fundraising removes the intimidation that comes with trying to secure large gifts from wealthy, influential donors. You’ll learn perspectives that make it considerably easier for you to . . .
- Work with difficult, demanding donors
- Manage situations where you hear the word, no
- Draw from a well of proven fundraising success strategies
- Create a memorable impact on those your organization serves
Check Your Book Marketing Copy for Cliches and Repetition
Are you using terms like “cut above the rest” or “second to none?” Are you using descriptive words like “dynamic” or “innovative” multiple times?
When you edit and revise your book marketing copy, get rid of any generalities or cliches you may have written in your first draft. Replace them with more detailed statements that are very specific to the benefits of your book.
You also want to review your copy to make sure you’re not repeating the same adjectives and descriptive terms over and over again.
If your book reveals information that is innovative or dynamic, that’s great. Just don’t use these same two terms over and over again in your copy.
Read Your Book Marketing Copy Out Loud
This is the most valuable non-writing tip I can give you. There are tremendous benefits to reading your copy out loud.
You’ll be able to hear clearly if you’re using generalities and cliches in your writing, and you’ll be able to hear if you’re using the same descriptive terms over and over again.
In addition, you’ll be able to hear if your marketing copy is written in a distinctive voice that matches the personality of your book.
Again, I review each of these points in more depth and detail in this week’s video, so please watch it!
Until next time, take action and make things happen!
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Will this post help you edit and revise your book marketing copy? Please leave a comment and let me know!
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