I am dedicated to writing marketing copy that is original and highly effective.
To do this, and to give your copy a distinct and memorable voice, I will always maintain my role of being your living, breathing, human copywriter.
This means I’ll be the one doing all of the strategic planning and line-by-line writing for you. You can always count on that.
However, I do use AI in a way that is comparable to having a pretty sharp copywriting assistant. For example, I may use AI to:
- Transcribe an interview.
- Summarize an article, web page, or video.
- Research a topic and find reputable sources.
- Provide information about a target market.
- Brainstorm ideas for creative concepts or content topics.
- Review a draft and recommend edits and improvements.
- Play the role of your customer and tell me how persuasive the copy is from their POV.
- Clean up all the dog hair drifting around my house. (Yeah, I wish!)
And please note… if you provide me with information that is confidential, I will NEVER input that information into an AI without your approval.
My bottom line is this:
Regardless of how I use AI tools, the writing I produce for you will always be MY original writing. When you work with me, you’ll be leveraging the 30 years of human experience I have writing enticing and effective marketing content.
I guarantee it.